POWER Your Guide to the Perfumes That Last All Day and Night Posted on November 16, 2025 By qexzrm Collage: Jemeria Davison; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story Ever spritz a fragrance only for it to disappear before lunch? The best long-lasting perfumes won’t quit on you. These days, we require more from our beauty products: foundations that stay in place for… Read more
POWER 12 Best The Ordinary Products for an Affordable Beauty Routine Posted on November 15, 2025 By qexzrm Collage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story Few brands have made ingredient lists feel as approachable as The Ordinary. The best Ordinary products skip the smoke and mirrors in favor of names that showcase their active ingredients—Niacinamide 10% + Zinc 1%, Hyaluronic Acid… Read more
POWER Urea Is an Under-the-Radar Ingredient That Softens Skin from Head to Toe Posted on November 9, 2025 By qexzrm Collage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story If you're not yet using one of the best urea moisturizers, you might want to start. For the uninitiated, urea is a compound naturally found in your skin, according to Maya Thosani, MD, a board-certified dermatologist… Read more
POWER Ulta Beauty Is Using Flock Cameras at Some Stores Posted on October 7, 2025 By qexzrm Illustration by Allure; Source images: Getty Images, Adobe StockSave StorySave this storySave StorySave this story “What do you mean that Ulta Beauty is one of Flock camera’s biggest customers?” a weary-looking Cheyenne Hunt asked her followers in a video posted to Instagram and TikTok on Wednesday. People quickly jumped into… Read more
POWER 6 Best Products for Hair Breakage for Stronger, Healthier-Looking Strands Posted on September 23, 2025 By qexzrm Benjamin VnukSave StorySave this storySave StorySave this story The best products for hair breakage have one common goal: keeping vulnerable strands from reaching their breaking point. And there's a lot working against them. Bleach, color, hot tools, UV exposure, aggressive brushing, and even the standard cycle of washing and drying… Read more
POWER Fall 2026 Makeup Trends Put Your Best Features Front and Center — See Photos Posted on September 22, 2025 By qexzrm Photos: Getty ImagesSave StorySave this storySave StorySave this story They say if you got it, you should flaunt it. The fall makeup trends of 2026 are all in service of letting your best features take center stage, whether you want the focus to be on your lips, your lashes, or… Read more